LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but in February 2014, the site opened the facility to even more people, with the results that there are thousands of new posts daily.
Of course, participation in this new channel requires yet more content so why not republish your old content, no one is going to know that an article you wrote 3-5 years ago isn’t fresh content specially if you edit it a little!
To me it is all about visitors, and I watch web stats all the time, and republishing content brings in new visitors to your website, this very post will be posted on Facebook, WordPress, Tumblr, Google+, Blogspot and now Linkedin the reason I do this as each platform has it’s own audience. So now that LinkedIn allows you to post your blogs this is another platform that I’m going to propagate with some old loved content.
Before you publish any blog make sure you have a image that matches your post, I use a site called to 123rf.com to get my images from, they normal cost me a dollar each! I also like to take it to a new level and include/embed a video. Why do this? well I believe people read in different ways some like me hate reading and prefer to watch a video then skim read a look for points of interest. It’s like when you do a search for something and it’s what looks appealing to you the most is what you click on.
Most important to tip that I can share with you today is don’t make blogging a marathon it should be as simple as writing email, should be enjoyable for you to do, not a sales pitch to the readers, be meaningful give it a purpose, make sure it is good reading!
To conclude if you don’t know where to start blogging, I recommend just using LinkedIn simply watch the below video and I’ll show you how to post a blog on LinkedIn.