SEO Tips – How to Write Good Titles

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SEO Tips – How to Write Good Titles

Danny de HekA meta title shows the name of a web page. The title is displayed by the browser, usually at the top of your computer screen, and tells a reader what page they are on. Meta titles are “read” by search engine robots and seen by site visitors.

The metal title is very important for helping the page rank higher in search engine returns and should be written to cater to search engine robots first and to site visitors second. Meta titles should make sense to the reader, but the wording should be based on keyword search popularity and relevance to the rest of the web page including other meta data and content.

The six biggest mistakes you can make when creating a meta title for your page are:

  1. Not creating any page title at all;
  2. Making titles too long. Long page titles are truncated and search engines stop reading after a certain number of characters. Limit your title to 75 characters maximum (including spaces and punctuation.)
  3. Naming your page the same name as your website or business name;
  4. Naming all your pages the same name, or something similar to each other;
  5. Naming the page without connecting it to your content and other meta data; and
  6. Repeating (spamming) keywords in titles.

If you are having trouble figuring out what keywords to focus on, you can use keyword selector tools and keyword density tools to help you write your meta title.

Examples of “Bad” Meta Titles

The following example meta titles are too vague and do not give either robots or site readers enough information:

  • Elite6
  • Website Statistics
  • Shooting
  • NZ Electronics

Examples of Good Meta Titles

  • Elite6 Business Networking, Networking Groups New Zealand
  • Web Statistics Tools, Web Tracker, Hit Counter and Web Stats
  • Smallbore Target Shooting, New Zealand Rifle Clubs and Associations
  • NZ Electronics – Technology Products: Computer & Peripherals Shopping

Note that the above title tags accomplish three things:

They help robots understand what is most important about the content on the page by repeating part of the keyword phrases that would be found in article titles and content;

They make sense to people reading them; and

By using different words meaning the same or similar things without actually repeating them (spam) and using plurals when sensible, it allows for greater possibilities for appearing in searches for the same information but on different terms.

How Long Should a Meta Title Be in Length?

Generally, a title should be long enough to be clear; short enough to avoid being “truncated.”

Truncation happens when a title is too long. Search engine robots will only read so many characters then move on. Different search engines read different numbers of characters but if you keep your titles less than 75 characters you will keep most major search engine robots happy (Google sometimes seems to stop about as few as 70 characters.)

Tips on How to Create Powerful Meta Titles

When creating meta titles:

  • Do repeat keyword ideas in different words – no more than twice is usually best;
  • Do tie these phrases to your content and other meta data;
  • Do use plurals and word variations when possible;
  • Do limit the use of punctuation; and
  • Do use initial caps throughout the title.

About the Author:

Danny de Hek
Like most people, I have many passions, goals and dreams. As a self made business professional, my focus is helping my clients, associates and friends, build, strengthen and maintain their success. It would be fair to say I am in the full time business of building relationships and feel my purpose and skill is connecting the right people with the right people. My professional work tends to dominate my personal life, to the horror of my partner and business mentor. They both fully support me yet give me the hard truths when I need to hear this. I am always investing in my personal development to have a fulfilled work/life balance. I enjoy Target Shooting, Hiking & Mountain Biking to clear the brain and to take the guilt away when indulging at a quirky cafe for a cooked breakfast or brunch. My passion for travelling has seen me experience the world on many occasions, my next adventure will be doing the Tibet Rail Journey on the Qinghai-Tibet Railway from Lhasa to Golmud as long as they have Wi-Fi aboard ;-) I have many goals I still wish to achieve but am pretty chuffed that I have accomplished so many of these already.

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