The focus keyword in WordPress SEO

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The focus keyword in WordPress SEO

This question pops up time and again: why can I only add one focus keyword to your SEO plugin? People seem to think they have to set several keywords for each post. This post explores the reasoning behind that, very deliberate, decision.

This is the input field I’m talking about:

focus-keyword

The focus keyword is not the meta keywords tag

This is important to note, if you think the “focus keyword” field is where you fill your meta keywords: no it’s not. I have a very specific opinion about meta keywords, which I expressed in my post: meta keywords, why I don’t use them. Read that if you haven’t yet.

Focus on your focus keyword

Think of the focus keyword as the topic of your page or post. A good post doesn’t have multiple topics, it explores one topic. If you enter a focus keyword, the Page Analysis functionality will use that as input for its analysis of your post. It can only do this for one focus keyword at a time.

While that’s a technical reason, working around that wouldn’t be an issue. What is an issue, and also the main reason the functionality works as it does, is that we’ve found it’s already hard for most people to focus a page on one keyword. Optimizing a post for multiple keywords without spamming is actually very hard. So, try and optimize your pages for one keyword and do that well.

Determining a good focus keyword

The focus keyword input field has a bit of functionality to help you figure out what would be a good choice for that keyword. If you start typing, it opens a drop down with suggestions, these are loaded from Google Suggest and mimic what you’d see if you’d enter the search terms in a Google search field, compare this:

focus-keyword-suggest

With this:

focus-keyword-google-suggest

If people are searching, they’ll almost always get a drop down like that now, so the contents of it should be something you take into account when determining your focus keyword.

2016-11-17T10:25:10+00:00

About the Author:

Danny de Hek
Like most people, I have many passions, goals and dreams. As a self made business professional, my focus is helping my clients, associates and friends, build, strengthen and maintain their success. It would be fair to say I am in the full time business of building relationships and feel my purpose and skill is connecting the right people with the right people. My professional work tends to dominate my personal life, to the horror of my partner and business mentor. They both fully support me yet give me the hard truths when I need to hear this. I am always investing in my personal development to have a fulfilled work/life balance. I enjoy Target Shooting, Hiking & Mountain Biking to clear the brain and to take the guilt away when indulging at a quirky cafe for a cooked breakfast or brunch. My passion for travelling has seen me experience the world on many occasions, my next adventure will be doing the Tibet Rail Journey on the Qinghai-Tibet Railway from Lhasa to Golmud as long as they have Wi-Fi aboard ;-) I have many goals I still wish to achieve but am pretty chuffed that I have accomplished so many of these already.

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